Adland 4.0: APIs. /via @BBYOpen + @farrahbostic
Slidesharing // THINK small /via @garethk
I love these messages:
Build brands from bottom up, not top down
Be useful, entertaining, interesting, and playful in the service of people
Make communication strategy learn from UX design
Doing something leads to something interesting
Make communication products, not PowerPoint
Build a culture of experimentation, not planning
--
It's something I strive to instill into MPLS.TV.
Forget Viral Marketing - Make the Product Itself Viral /via @shaunabe
I see the future, and it's on my tablet: Augmented Reality on Tablets /via @BBHZag
Seven Things Designers Can Learn from Stand Up Comics
3. Respect your audience.
Chris Rock says: "A lot of comedians have great jokes, and they're like, 'Why is this not working?' It's not working because the audience doesn't understand the premise. If I set this premise up right, this joke will always work." The comics talk about ensuring the audience — so demanding, so easily distracted — is with them for every joke during the act. This doesn't mean talking down or pandering. Rather, it's good old-fashioned respect. I sometimes tell students that every design needs a welcome mat and a doorknob. The first helps a person realize, "Hey, this is for me." The second gives them a way into the design. Good design, like good comedy, is about surprise. But surprise can't happen in a vacuum. It needs a context that establishes familiarity. If you respect your audience, you provide that context.
